2026 benchmarks · Prospeo · Sopro · Great Question · Belkins · Intel Market Research
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Platform audience size for this campaign
CPL tiles show the estimated cost per lead form submission — not the cost of a confirmed, participated tester. To get cost per confirmed tester, divide total spend by confirmed participants (use the real campaign data section below). In markets where your real CPL is significantly below the benchmark (e.g. Japan), the conservative CPL often tracks close to the real cost per confirmed tester — because cheap leads × low conversion ≈ expensive benchmark CPL × higher conversion. This proxy breaks down in competitive markets (US, UK, DACH) where CPL tracks closer to the benchmark.
Ad budget slider answers "how many leads would I get if I spent X?" — it is independent of the Full campaign tile, which is calculated from your target leads × planning CPL. Click any suggested budget tile to set the slider; it expands automatically for large values. Base CPL from 2026 benchmarks (Prospeo/Sopro). Multipliers are modelled. Suggested budgets are based on Meta/Google's ~50-conversion learning phase threshold.
1Campaign overview
2Target audience
3Budget & CPL targetsAuto-filled from estimator
4Participant costs & incentives
5Lead capture & follow-up
6Channels
Ad formats: Test all available assets during the discovery phase — short video (15s), static image, and carousel. Do not narrow format selection until post-discovery data indicates which performs best for this audience.
7Feasibility & decision criteria
8Stakeholder notes
Considerations & watch-outs
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All figures USD. 2026 data from Prospeo, Belkins, Great Question, Sopro, Intel Market Research. CPL multipliers are modelled.
IoT / smart home market context — Intel Market Research 2026
MetricFigureNotesSource
Global smart home market value (2025)$118.7BUSDIntel MR 2026
Projected market value (2034)$174.2B5.4% CAGRIntel MR 2026
US households with 1+ smart device64%Security + speakers highestIntel MR 2026
New installs with voice control65%+Alexa / Google AssistantIntel MR 2026
Asia-Pacific share of global sales35%+Fastest-growing regionIntel MR 2026
Why this matters for recruitment: 64% US smart home device ownership means broad targeting is viable for initial CPL, but qualifying for specific brand + device model still narrows addressable audience significantly. Asia-Pacific's 35% global share and strong domestic brands (Xiaomi, Huawei) support IoT recruitment feasibility in APAC markets.
CPL by channel — Prospeo / Sopro 2026
ChannelLowHighPlatform
Facebook / Meta Ads$102$182Meta
Google PPC / PMax$175$751Google
LinkedIn Ads$15$800+LinkedIn
Referrals—$25 avgOrganic
Affiliate$54$92Organic
Cold email$150$300Outbound
CPL by industry (blended) — Prospeo / First Page Sage 2026
Professional participant$100–$200Higher expertiseGreat Question
No-show rate (no incentive)20–25%↓ 5–10% with payGreat Question
Belkins 2026 B2B figures ($420–$3,080) are measured at SQL stage. For consumer tester recruitment, use Prospeo channel figures + Great Question incentive benchmarks instead.